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American Crafts bought out...

Posted: Sun Mar 02, 2025 12:16 pm
by Tam I Am
I don't know if this got mentioned anywhere else.

It's been sold to Nicole Crafts. (Some people might be familiar with AC Moore which closed all their stores. They had bought them out years ago.)  They already own Notions marketing (appears to have been acquired 2 years ago), Spellbinders, Simon Says Stamp, Hero Arts, and Tonic Studios. Sounds like they're becoming the Walmart/Amazon of crafting.

Re: American Crafts bought out...

Posted: Sun Mar 02, 2025 1:49 pm
by VickiR
Yes, so sad... we had a thread going about it earlier this past week.

Nicole Crafts buys AC

Re: American Crafts bought out...

Posted: Sun Mar 02, 2025 2:07 pm
by stinkerbelle
oh the irony...AC bought out so so many brands and look at them now!

Re: American Crafts bought out...

Posted: Sun Mar 02, 2025 6:08 pm
by Tam I Am
stinkerbelle wrote:
Sun Mar 02, 2025 2:07 pm
oh the irony...AC bought out so so many brands and look at them now!

Yep. Companies just gobble up other companies.

I have Nicole Crafts branded alcohol markers that I got from AC Moore. They're not good quality. 

Re: American Crafts bought out...

Posted: Sun Mar 02, 2025 6:38 pm
by lilkoala3
I know Vicki Boutin moved on, but I hope the other AC "brands" survive, especially Maggie Holmes... 

Re: American Crafts bought out...

Posted: Sun Mar 02, 2025 6:57 pm
by CynthiaB
Thanks for posting about this. I saw a mention of Nicole Crafts...maybe it was on Paige Evans's blog, not sure. I forgot to look up what they're about though...I'd never heard of them.
Interesting that they own Spellbinders and Hero Arts. I get emails from those two, so at least they're going strong.
I'm glad Vicki Boutin and Paige Evans found a home, and am hopeful about AC products...but the news isn't encouraging!

Re: American Crafts bought out...

Posted: Mon Mar 03, 2025 12:48 am
by sherelm
As long as they don't end up going bankrupt themselves and shut it all down!!! 

Re: American Crafts bought out...

Posted: Mon Mar 03, 2025 10:25 am
by Jolly Holly Scraps
sherelm wrote:
Mon Mar 03, 2025 12:48 am
As long as they don't end up going bankrupt themselves and shut it all down!!! 

My thoughts! LOL!
I ALSO just hope the people working for the different manufacturers keep their jobs! The manufacturers themselves, but even the people behind the scenes! 
It's a sad time when so many companies are closing!